Grow your MedTech Business with LinkedIn
Generate more interest, more engagement and more leads on the world's largest global community of health professionals.
FREE ONLINE MASTERCLASS
Thursday, 11th December 2025
• 12pm - 1pm GMT • 1pm - 2pm CET
John Perkins & Carolyn Kelday
Are you unhappy with the amount of new customers being generated from in-person events? You're not alone - we often hear this frustration from MedTech companies.
Healthcare professionals are increasingly going online for information, including social media. LinkedIn has over 3 million medical professional members, with nearly half of them using the platform on a weekly basis or more. In our next SparkLife masterclass, you'll learn how to use LinkedIn to attract more customers and win more business.
Who Should Attend
- CEOs, COOs, CMOs looking to increase the number of new leads being generated from sales and marketing activities
- MedTech and medical device marketers
- Sales leaders frustrated by long cycles and low follow-up conversion
What You’ll Learn
How HCP expectations and behaviours are changing
Why LinkedIn is an under-utilised platform for attracting new customers
How to develop a winning LinkedIn strategy aligned to your business goals
A proven action-plan that will allow you to run effective campaigns on LinkedIn
Case studies from other Medical Device companies successfully using LinkedIn to grow their business
PLUS: 5 actionable marketing optimisations, using LinkedIn you can implement right away
1
A free LinkedIn tool that allows you to learn from your competitors
2
Why LinkedIn company page posts aren’t worth the effort you are putting into them - and what to do instead
3
A new LinkedIn Ad format that is delivering unbelievable results
4
Proven ways to amplify the impact of your in-person event activity using LinkedIn
5
LinkedIn bidding and targeting approaches that LinkedIn don’t want you to know
Previous Masterclass Feedback
"You gave away some real insights I couldn't have known otherwise. Left me wanting to try a different approach."
"The best presentation that I have seen in my 9 years in digital marketing and social media."
"If you get the chance it is worth the time to attend. Some simple tips to make an immediate impact."
"Great practical insights we can use immediately and we know who to go to for more support. Your insights are super valuable."
"Really enjoyable webinar and very relevant for what we are working on right now - especially liked the LinkedIn hints and tips - invaluable!"
"This webinar was very useful, I will share it with my teams. It gives me a lot of ideas, things to implement. Thank you!"
WHO WE'VE WORKED WITH
John Perkins
Co-founder, SparkLife
John has been working in digital marketing for over 25 years. His diverse experience includes working with many companies including Pfizer, Medtronic, J&J, Philips, and many start-ups. John is a LinkedIn Certified Marketing Insider and holds the Google Digital Marketing and E-commerce Professional Certificate.
Carolyn Kelday
Co-founder, SparkLife
Carolyn started her career in sales & marketing roles within Medtronic, Allergan and Torax Medical (now part of J&J). She then moved agency-side over 10 years ago, specialising in branding and digital strategy. As a Meta-qualified expert and Tiktok Academy graduate, Carolyn has a special interest in using social media to reach audiences.
Join us for our live online masterclass
11th December 2025 • 12pm - 1pm GMT
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