The Fractured Sales Pipeline.
How MedTech Companies Lose Leads to Better-Prepared Competitors. And How to Fix It.
Thursday 10th July 2025
• 12pm - 1pm BST • 1pm - 2pm CEST
John Perkins & Carolyn Kelday
If your congress leads go quiet or your best prospects choose a rival with no clear explanation, you’re not alone. In our next SparkLife masterclass, learn why this happens and how to fix it.
Who Should Attend
- CEOs, COOs, CMOs looking to increase the number of leads being generated from sales and marketing activities
- MedTech and medical device marketers running in-person events to reach customers
- Sales leaders frustrated by long cycles and low follow-up conversion
What You’ll Learn
- Why your leads leak away, and how to stop it
- How HCP expectations and buying behaviours are changing
- Key reasons congress investments underperform
- A proven 5-step system to double your number of leads without extra headcount or budget
- Case study: How one multinational B2B organisation transformed lead generation performance across multiple touchpoints
- 5 actionable marketing optimisations, using LinkedIn and other platforms, you can implement right away:
1. Our method to get your product mentioned by ChatGPT and other GenAI tools
2. Why LinkedIn company page posts aren’t worth the effort you are putting into them
3. A new LinkedIn Ad format that is delivering unbelievable results
4. Proven ways to amplify the impact of your in-person event activity
5. LinkedIn bidding and targeting approaches that LinkedIn don’t want you to know
Previous Masterclass Feedback
"You gave away some real insights I couldn't have known otherwise. Left me wanting to try a different approach."
"The best presentation that I have seen in my 9 years in digital marketing and social media."
"If you get the chance it is worth the time to attend. Some simple tips to make an immediate impact."
"Great practical insights we can use immediately and we know who to go to for more support. Your insights are super valuable."
"Really enjoyable webinar and very relevant for what we are working on right now - especially liked the LinkedIn hints and tips - invaluable!"
"This webinar was very useful, I will share it with my teams. It gives me a lot of ideas, things to implement. Thank you!"
WHO WE'VE WORKED WITH
John Perkins
Co-founder, SparkLife
John has been working in digital marketing for over 25 years. His diverse experience includes working with many companies including Pfizer, Medtronic, J&J, Philips, and many start-ups. John is a LinkedIn Certified Marketing Insider and holds the Google Digital Marketing and E-commerce Professional Certificate.
Carolyn Kelday
Co-founder, SparkLife
Carolyn started her career in sales & marketing roles within Medtronic, Allergan and Torax Medical (now part of J&J). She then moved agency-side over 10 years ago, specialising in branding and digital strategy. As a Meta-qualified expert and Tiktok Academy graduate, Carolyn has a special interest in using social media to reach audiences.
Join us for our live online masterclass
10th July 2025 • 12pm - 1pm BST
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