How to make LinkedIn video content that actually works
Video views on LinkedIn are up 36% year on year—yet many healthcare brands are still slow to make the most of this increasingly popular medium. At SparkLife, we think that’s a missed opportunity.
LinkedIn recently published an interview with Alexandra Rynne and Purna Virji, which offered a sharp reminder of how simple, well-crafted videos can connect with the people who matter.
By John Perkins
Here’s what they recommend:
What to do
- Lead with energy. Use a bold hook, a striking visual, or a confident opinion. Passion is persuasive—especially in an industry that can sometimes feel dry.
- Keep it short and sharp. The first 6 seconds are critical. Get straight to the point and cut the fluff. Save your logo, brand animation and CTA for the end.
- Support with smart copy. Write strong, clear captions that highlight the value of the content.
What to avoid
- Don’t “we, we, we” all over your audience. Focus on what your customer or clinician cares about. Less about your product, more about their problem.
- Skip the cinematic production. You don’t need drone shots. Clean visuals, decent audio, and captions are enough. (Most people watch on mute.)
- Look beyond MQLs. LinkedIn video can raise awareness, grow your followers, and build trust over time. Measure the journey, not just the leads.
Quick wins
- Use your phone and natural light to film.
- Edit with CapCut or Canva—easy and mobile-friendly.
- Add subtitles—80% of videos are watched without sound.
- Aim for 1–2 minutes max unless it’s a deep dive.
If you want help planning a smart LinkedIn video strategy—or even just figuring out what to say—get in touch. It’s what we do.
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At SparkLife we help healthcare marketers reach and engage with more people, using our proven SparkLife marketing system.
Founded by John Perkins and Carolyn Kelday, we bring a unique combination of decades of healthcare expertise and cutting-edge digital knowledge to global life sciences companies.
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